Steve Jobs is already quoted as saying, in one of his famous pithy emails, “Hardly anyone was buying them.” There’s no evidence to dispute that statement. Don’t forget that a few hundred thousand Apple TVs each quarter fell into the hobby class. Sales estimates have remained at approximately 10,000 “pizza boxes” per quarter over the years, which is hardly enough to make regular development make sense for a company that’s used to selling millions of copies for any specific product. The reason for the Xserve’s demise are simple to discern. After all, isn’t it true that Apple cares about consumers, not businesses? With the unexpected (but not surprising) announcement that the Xserve rack-mounted server was being discontinued last week, it is understandable that some are wondering whether Apple is giving up not just a tiny money tree, but corporate credibility.
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